Marketing-Cloud-Account-Engagement-Consultant Practice Exam Questions Spring 2025 Page 11

LenoxSoft shows you a record where the prospect has many activities that are email clicks from the same email. Looking at the prospect's audits, you see visitor association changes where the prospect forwarded the email to colleagues who clicked the link in the email causing the cookie intended for the original recipient to track the colleagues. Which of the following is not a Marketing Cloud Account Engagement best practice for preventing this issue in the future?

A. Use the "Forward to a friend" variable tag in Marketing Cloud Account Engagement emails

B. Enable Kiosk mode on the Marketing Cloud Account Engagement form

C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

D. Enable the "Not You?" link to display on the Marketing Cloud Account Engagement form

C. Enable the Marketing Cloud Account Engagement account setting "Prevent Cookie Crossing"

Explanation:

Enabling “Prevent Cookie Crossing” is not a best practice in this context because it’s unrelated to the issue described. The correct way to prevent tracking from forwarded emails is using features like the “Forward to a Friend” variable tag or enabling Kiosk Mode and the “Not You?” link, which help maintain correct visitor association. Cookie crossing prevention is more relevant for scenarios where a single visitor accesses multiple business units. In this case, the issue stems from misattributed cookies due to email forwarding, not cross-domain or cross-business-unit tracking.

LenoxSoft's marketing manager needs to determine the number of submissions that have come through a form on a Marketing Cloud Account Engagement landing page. Which two places could this information be found?
(Choose 2 answers)

A. The sum of total conversions from the form and landing page reports.

B. The Engagement Dashboard in B2B Marketing Analytics.

C. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

D. The total submissions reflected on the form report in Marketing Cloud Account Engagement.

B. The Engagement Dashboard in B2B Marketing Analytics.

C. The total submissions reflected on the landing page report in Marketing Cloud Account Engagement.

Explanation:

The Landing Page Report and B2B Marketing Analytics Engagement Dashboard are ideal for viewing form submission data. The Landing Page Report in Marketing Cloud Account Engagement tracks total form submissions on that page specifically. The Engagement Dashboard provides a broader analytical view, including submissions across assets, allowing marketers to visualize performance trends and engagement. These tools help LenoxSoft understand how prospects interact with forms and assess the success of their landing page strategies.

What is true about Marketing Cloud Account Engagement tracking?
[Choose two answers]

A. The code is generated from a Salesforce campaign

B. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

C. Cookies will always expire after 10 years

D. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.

B. Visitor filters can be added to Marketing Cloud Account Engagement to restrict tracking (clicks, visits, email notifications etc) from certain IP addresses

D. Visitors and prospects that have "do not track" settings enabled on their browser will not have their activities tracked while on your site.

Explanation:

Two accurate truths about Marketing Cloud Account Engagement tracking are: (1) You can use visitor filters to restrict tracking from certain IP addresses—ideal for filtering out internal team interactions. (2) “Do Not Track” browser settings are respected, meaning users who have this enabled won’t have their activity tracked, maintaining privacy compliance. The other options are incorrect—tracking code is not generated from Salesforce campaigns, and cookies do not always expire in 10 years; expiration can vary based on browser behavior and settings.

One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects. What is the optimal use case to segment these prospects?

A. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."

B. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".

C. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".

D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".

Explanation:

The best way to build a list of cold leads for re-engagement is by using a Dynamic List with the criteria “Prospect Time Last Activity Days Ago is greater than 90.” This list automatically includes prospects who haven’t engaged recently and keeps updating as new prospects meet the criteria or existing ones become active again. This real-time segmentation supports continuous nurturing via Engagement Studio, ensuring the campaign remains relevant and targets only those who need reactivation efforts.

LenoxSoft just published a buyer's guide, which includes ROI calculators, pricing information, and implementation details. Which audience would gain the maximum benefit from receiving a guide?

A. Prospects at the bottom of the funnel — actively deciding between vendors.

B. Prospects at the top of the funnel — newly sourced from a tradeshow.

C. Prospects at the middle of the funnel — interacting with blog content only.

D. Prospects who have transitioned out of the funnel — with a recently closed deal.

A. Prospects at the bottom of the funnel — actively deciding between vendors.

Explanation:

The buyer’s guide contains detailed content such as ROI calculators and pricing, which is most valuable to prospects at the bottom of the funnel who are evaluating options and close to making a purchase decision. These prospects need specific, comparative, and cost-related information to finalize their vendor selection. Top-of-funnel or mid-funnel leads aren’t yet ready for such detailed materials and may be overwhelmed or disinterested. Post-deal prospects also don’t benefit, as their decision is already made.

If someone opt-out's do we need to delete this Prospect record?

A. Yes, it is restricted by law

B. False. It is restricted by law not to email them, but we still can track the activity

Explanation:

When someone opts out of emails, the prospect record does not need to be deleted. Legally, you must honor their preference and stop sending emails, but it’s acceptable—and often beneficial—to retain their information for internal tracking, segmentation, and reporting purposes. This approach ensures you respect privacy laws like CAN-SPAM or GDPR while maintaining visibility into engagement history and ensuring those users aren't mistakenly re-added to marketing lists in the future.

What access should sales and marketing users have to access embedded analytics dashboards?

A. The "Analytics View Only Embedded App" permission set license

B. Marketing Cloud Account Engagement Administrator user role and the Marketing Cloud Account Engagement Permission set assigned

C. Marketing Cloud Account Engagement Permission Set and "View Reports" Marketing Cloud Account Engagement user permission

D. Marketing Cloud Account Engagement user connected to a Salesforce user through User Sync

A. The "Analytics View Only Embedded App" permission set license

Explanation:

To access embedded analytics dashboards in Salesforce, users need the "Analytics View Only Embedded App" permission set license. This license grants visibility into embedded B2B Marketing Analytics dashboards within Salesforce, enabling sales and marketing teams to make data-driven decisions. Without it, users may be unable to view or interact with visual insights within the UI, regardless of their Marketing Cloud Account Engagement permissions. Ensuring proper licensing is crucial for full analytics functionality.

LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign. Which features should they enable and utilize?

A. Connected Campaigns and Campaign Influence

B. Salesforce User Sync and Campaign Influence

C. Connected Campaigns and Engagement Studio

D. Campaign Influence and Marketing Data Sharing

A. Connected Campaigns and Campaign Influence

Explanation:

To accurately reflect engagement from both Salesforce-driven and Marketing Cloud Account Engagement activities in reports, Connected Campaigns and Campaign Influence should be enabled. Connected Campaigns sync campaign data between Pardot (Account Engagement) and Salesforce, ensuring consistency and tracking. Campaign Influence tracks how marketing touches contribute to opportunities. Together, these features provide a full picture of campaign effectiveness across platforms and help align sales and marketing around campaign ROI.

Can Marketing both Import and Export Prospects?

A. True

B. False

A. True

Explanation:

Yes, marketing can both import and export prospects in Marketing Cloud Account Engagement. Importing prospects allows bulk addition or updating using CSV files, while exporting allows marketers to download prospect data for analysis or sharing with other systems. These capabilities are crucial for managing data flows between Pardot and external tools, conducting audits, or performing cleanup. Access to these features may depend on user roles and permissions configured within the platform.

LenoxSoft's database can be split into two categories: active and inactive. They want to begin to retarget the inactive database with an email marketing campaign that: Automatically add prospects to the list that were emailed twice in the last six weeks and inactive in the last 45 days. Once their activity increases, they should be removed from the list. What should be their strategy?

A. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

B. Create a Segmentation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been active in the last 45 days".

C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

D. Create an Automation rule with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days".

C. Create a Dynamic List with the criteria of "prospect has been emailed at least 2 times in the last 6 weeks, and the prospect has been inactive in the last 45 days'.

Explanation:

LenoxSoft should use a Dynamic List with criteria that target prospects emailed at least twice in the last six weeks and who have been inactive in the last 45 days. Dynamic Lists automatically update based on real-time behavior—adding inactive prospects and removing them once activity resumes. This supports automated re-targeting while ensuring only the right prospects are included at any time. It’s more efficient than manual segmentation and adapts as behaviors change.

Marketing-Cloud-Account-Engagement-Consultant Practice Test Questions