Marketing-Cloud-Account-Engagement-Consultant Practice Exam Questions Spring 2025 Page 3

A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics. What is considered true about using B2BMA with business units?

A. The app will create unique datasets for each business unit.

B. There is an option to create a unique app for each business unit or one joined app for all business units.

C. Each business unit can only have one associated B2B Marketing Analytics app.

D. Each dashboard will have an option to filter by business unit.

C. Each business unit can only have one associated B2B Marketing Analytics app.

Explanation:

When using B2B Marketing Analytics (B2BMA) with multiple Marketing Cloud Account Engagement business units, it’s important to understand the limitations of how data is integrated. Each business unit can be associated with only one B2BMA app, meaning you cannot link a single business unit to multiple apps or share data between apps in a flexible way. This ensures that reporting and datasets remain isolated per business unit. If a company wants to analyze data across all business units together, they would need to aggregate that data outside of B2BMA, such as in Tableau or CRM Analytics using custom pipelines.

What is the purpose of creating a Tracker subdomain? [Choose one answer]

A. To allow emails to be sent from your domain

B. To host all Marketing Cloud Account Engagement landing pages and forms on your website

C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

D. All of the above

C. To give a seamless transition between pages and form that you host and your Marketing Cloud Account Engagement hosted assets.

Explanation:

A Tracker subdomain in Marketing Cloud Account Engagement (Pardot) is used to create a branded and consistent user experience by masking Pardot-hosted assets—such as landing pages, forms, and file downloads—with your own domain. This creates a seamless transition for visitors moving between your main website and Pardot-hosted content, helping to maintain trust and brand recognition. Instead of showing a generic Pardot URL, users see a subdomain like go.yourcompany.com, which aligns with your brand. While it enhances the look and feel of hosted assets, it is not used for sending emails or fully hosting content directly on your website.

Select available Webinar Connectors

A. Webex

B. WebinarJam

C. ReadyTalk

D. GoToWebinar

E. Demio

F. ClickMeeting

A.   Webex

C.   ReadyTalk

D.   GoToWebinar

Explanation:

Marketing Cloud Account Engagement (formerly Pardot) offers native webinar connectors to streamline event registration syncing and completion actions directly from webinar platforms. Among supported systems are Webex, ReadyTalk, and GoToWebinar, which integrate seamlessly with Pardot to automatically add registrants and attendees to lists, campaigns, and sync attendance data. This enables marketers to trigger follow-up emails—like reminders or thank-you messages—without manual export and import processes. On the other hand, platforms such as WebinarJam, Demio, and ClickMeeting are not supported natively, which means leveraging them would require custom integrations or manual workarounds to replicate these automation features.

"LenoxSoft wants to implement an ongoing targeted marketing effort focused on prospects in the high tech industry, with a score over 200, and a grade higher than a B. If a prospect matches this criteria, they want to send a series of emails, add to a list, and notify the assigned sales representative. What Marketing Cloud Account Engagement feature should be used to accomplish this marketing effort?

A. Create an automation rule with rules to segment the prospects and actions send the emails

B. Create a list using a segmentation rule, then use completion actions on a form for the actions

C. Create a static list to segment the prospects, and then schedule email list sends with completion actions

D. Create a complex rule in Engagement Studio to segment the prospects, followed by a series of action steps "

Explanation:

To implement a targeted and ongoing marketing effort like LenoxSoft’s—focused on high-tech industry prospects with a score over 200 and a grade higher than B—the best approach is to use Engagement Studio. Engagement Studio allows marketers to build complex, rule-based workflows that can automatically segment prospects based on criteria like score, grade, and industry, and then trigger a series of actions such as sending emails, adding prospects to a list, and notifying the assigned sales representative. Unlike one-time automation or segmentation rules, Engagement Studio is ideal for continuous, real-time engagement, providing flexibility and visibility across the entire nurturing journey.

LenoxSoft wants to quickly identify sales-ready leads from a list of prospects that came by their booth at a recent event. How should their engagement program be structured?

A. Send the least targeted content first, followed by more targeted content

B. Send five emails exactly seven days apart, without any following steps

C. Send emails using dynamic content based on prospect account fields

D. Send highly targeted content first, followed by less targeted content

C. Send emails using dynamic content based on prospect account fields

Explanation:

To quickly identify sales-ready leads from a list of event prospects, LenoxSoft should build an engagement program that delivers personalized, relevant content from the start. Using dynamic content based on prospect account fields—such as industry, job title, or product interest—ensures each recipient receives content that speaks directly to their needs and buying stage. This type of tailored messaging drives stronger engagement and helps reveal high-intent leads more quickly through actions like clicks or form submissions. In contrast, generic or one-size-fits-all emails may delay or dilute engagement, making it harder to spot prospects who are truly ready to talk to Sales.

LenoxSoft utilizes Marketing Cloud Account Engagement Business Units. A marketing associate is no longer able to find a set of leads in their business unit (BU) and noticed they now appear in another BU. Which two reasons could explain why this happened?
(Choose 2 answers)

A. The leads have been reassigned to a user who does not exist in that BU.

B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

C. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

D. The prospects submitted a form that updated the field controlling the Marketing Data Sharing rule for leads.

B. The field value the Marketing Data Sharing rule criteria is defined by has been updated on the lead records.

C. The Marketing Data Sharing rule has changed and the leads no longer match the criteria.

Explanation:

In Marketing Cloud Account Engagement Business Units, Marketing Data Sharing (MDS) rules control which records (like leads and contacts) are visible in each Business Unit based on specific field criteria. If a lead's field value changes—such as industry or region—and no longer meets the criteria defined in the MDS rule, that lead will no longer be visible in the original Business Unit. Additionally, if the MDS rule itself is updated, it could exclude records that were previously visible. In either case, the lead will "disappear" from one BU and appear in another if the new criteria match, causing confusion for users unaware of these changes.

LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country. What could LenoxSoft marketers create for each region to meet this requirement?

A. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the North American BUs.

B. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

C. A tracker domain that is not specific to any given region or country and apply it to the assets used in both the European and North American BUs.

D. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.

B. Multiple tracker domains within each BU that are country specific. Apply country relative tracker domains to assets delivered in each country.

Explanation:

To deliver highly personalized assets for each country while maintaining regional structure in separate Business Units (PBUs), LenoxSoft should create multiple tracker domains within each BU, specific to each country. Tracker domains define the URLs used for Pardot-hosted assets like landing pages and forms. By assigning country-specific tracker domains to each asset, marketers can ensure consistent branding, localization, and a seamless user experience tailored to each audience. This approach also improves regional trust and compliance. Using a generic or region-wide tracker domain wouldn't allow for granular country-level personalization, which is crucial for marketing effectiveness and regulatory alignment in both North America and Europe.

LenoxSoft wants Co ensure they're not over-emailing their target audience on specific email send actions in an Engagement Studio program. What is the best way to help their marketing team achieve this goal?

A. Automatically remove prospects from the program when an email reply trigger is met.

B. Increase the wait time on the Email send action steps.

C. Set the Engagement Studio program to repeat every 10 days.

D. A Leverage Einstein Engagement Frequency in a rule step before the Email send action steps.

Explanation:

To avoid over-emailing and potentially fatiguing their audience, LenoxSoft can use Einstein Engagement Frequency within an Engagement Studio rule step. This feature helps identify how often each prospect prefers to receive emails based on their past behavior and engagement patterns. By adding a rule step before email sends that checks whether a prospect is within their ideal frequency range, marketers can pause, delay, or reroute those who are already receiving too many emails. This data-driven approach allows for more intelligent, personalized communication and ensures that engagement remains high without overwhelming prospects, preserving sender reputation and reducing unsubscribes.

LenoxSoft has a "Demo Request" landing page that is getting a lot of views, but not very many submissions. The marketing manager has the following requirements:
• Receive a notification when prospects view the page, but do not submit to see if they can retarget.
• Receive one notification per prospect.
How should a consultant accomplish this in Marketing Cloud Account Engagement?

A. Dynamic list of all prospects who have viewed the landing page > Completion action on the form to remove prospects from the list upon form submission > User monitors list.

B. Page action on the landing page to notify user upon view and add to list > Automation rule to remove from same list when form is submitted and notify user again.

C. Dynamic list of all prospects who have submitted the form > Dynamic list of all prospects who have viewed landing page > User exports both lists and compares.

D. Completion action on the form to tag "Submitted" > Automation rule to notify user with criteria of "Demo Request" landing page was viewed and tag isn't "Submitted".

Explanation:

To meet the marketing manager’s requirements, the best solution is to use a form completion action to apply a tag such as "Submitted" when the form is completed. Then, set up an automation rule that identifies prospects who have viewed the "Demo Request" landing page but do not have the "Submitted" tag. This rule will send a one-time notification per prospect when the condition is met. This setup ensures that the marketing team is notified of engaged visitors who didn’t convert, allowing for timely retargeting, while also preventing duplicate alerts for the same prospect, maintaining clean and actionable insight.

A marketing user needs to recreate the same form in each of LenoxSoft's two business units (BUs). How should the marketing user handle this task?

A. Create the form in one BU, then logout. Next, login to the second BU, recreate the form and logout.

B. Create the form in the first BU, then ask marketing users to copy the form into their separate BUs.

C. Create the form in the first BU, then export the form and import it into each of the other two BUs.

D. Create the form in one BU, then use the BU switcher and manually recreate the form in the second BU.

C. Create the form in the first BU, then export the form and import it into each of the other two BUs.

Explanation:

When using multiple Marketing Cloud Account Engagement Business Units (BUs), assets like forms are not shared across BUs by default. To recreate the same form in another BU, the most efficient and accurate method is to export the form from the first BU and import it into the others. This preserves the form’s layout, fields, and settings, ensuring consistency across regions or business lines. Manual recreation increases the chance of human error and takes more time. Export/import is the best practice for duplicating assets in a multi-BU setup, especially when maintaining uniform branding and functionality is important.

Marketing-Cloud-Account-Engagement-Consultant Practice Test Questions