Marketing-Cloud-Account-Engagement-Consultant Practice Test Questions

Total 160 Questions


Last Updated On : 18-Jun-2025



Preparing with Marketing-Cloud-Account-Engagement-Consultant practice test is essential to ensure success on the exam. This Salesforce SP25 test allows you to familiarize yourself with the Marketing-Cloud-Account-Engagement-Consultant exam questions format and identify your strengths and weaknesses. By practicing thoroughly, you can maximize your chances of passing the Salesforce certification spring 2025 release exam on your first attempt.

Surveys from different platforms and user-reported pass rates suggest Marketing-Cloud-Account-Engagement-Consultant practice exam users are ~30-40% more likely to pass.

"A user is looking at the Engagement History Custom Lightning Component on a lead or contact record and wants to understand recent activities.
Which two types of activities would display in the lightning component?
(Choose 2 answers)



A. Prospect was deleted by a user


B. Prospect unsubscribed from an email


C. Prospect replied to an email


D. Prospect viewed a landing page





B.
  Prospect unsubscribed from an email

D.
  Prospect viewed a landing page

Explanation:

The Engagement History Lightning Component on a lead or contact record in Salesforce displays key marketing engagement activities tracked by Marketing Cloud Account Engagement (Pardot). These activities help sales and marketing users understand a prospect’s recent interactions. Actions such as unsubscribing from an email and viewing a landing page are considered engagement events and are included in the component. These interactions signal a prospect’s intent or preferences. However, actions like a prospect being deleted or replying to an email are not tracked as standard engagement metrics in this component and would not be visible there. Only marketing-driven engagement is displayed.

Which standard connectors can be activated in Marketing Cloud Account Engagement?
[Choose two answers]



A. Survey Monkey


B. Youtube


C. GoToWebinar


D. Olark





C.
  GoToWebinar

D.
  Olark

Explanation:

When setting up Marketing Cloud Account Engagement, some standard connectors are available out of the box to integrate key marketing tools. GoToWebinar is a native connector that syncs webinar registrants and attendance data directly into Pardot, allowing seamless follow-up with registrants. Olark, a live chat tool, also integrates natively, passing chat transcripts into Pardot records so you can score and segment based on chat interactions. These out-of-the-box connectors enable richer prospect data and better nurture flows. In contrast, tools like SurveyMonkey or YouTube require custom integration or third-party connectors and are not available by default.

LenoxSoft is a global company interested in creating Marketing Cloud Account Engagement Business Units (PBUs) to support their regional needs. How should they to access PBU features?



A. Move all users to Salesforce Lightning


B. Purchase separate Marketing Cloud Account Engagement accounts


C. Enable "Business Unit'connector setting


D. Use the Marketing Cloud Account Engagement Lightning App





D.
  Use the Marketing Cloud Account Engagement Lightning App

Explanation:

To access and manage Business Units (PBUs) in Marketing Cloud Account Engagement, LenoxSoft must use the Marketing Cloud Account Engagement Lightning App, which is built on the Salesforce Lightning Experience. This app provides the necessary interface and tools to switch between and manage multiple business units, enabling region-specific marketing operations within a single Salesforce org. PBUs are not supported in the classic Pardot interface, and separate accounts are not required. Simply enabling a connector setting is not sufficient either—the Lightning App is required for full PBU functionality, including user access, segmentation, and asset management across regions.

LenoxSoft's marketing team wants to make it easier for prospects to manage to opt in and out of marketing emails. What can they consider doing to accomplish this goal?



A. Enable prospect resubscribe in Marketing Cloud Account Engagement Settings.


B. Create a custom email preference center page.


C. Minimize public lists used in marketing emails.


D. Remove the global opt out link from marketing emails.





B.
  Create a custom email preference center page.

Explanation:

To make it easier for prospects to manage their opt-in and opt-out preferences, LenoxSoft should create a custom email preference center page. This page allows prospects to select which types of communication they want to receive, rather than simply opting out of all emails. It improves user experience, gives more control to the prospect, and helps reduce overall unsubscribe rates. Unlike a global opt-out, a preference center supports public lists, enabling tailored marketing communication. It also ensures compliance with privacy laws by making it easy for users to manage their email preferences transparently.

LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteria: Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?



A. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin


B. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin


C. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin


D. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin





B.
  Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin

In the scenario where LenoxSoft wants to evenly assign qualified prospects to their Sales team based on two different sets of qualification criteria, the best solution is to use Automation Rules with multiple Rule Groups, each set to "Match Any". This approach allows prospects who meet either condition—Grade > B+ with Score > 50 or Grade > C+ with Score > 150—to qualify. The action can then be set to assign prospects to a user in a group, enabling round-robin assignment across the sales team. This method ensures that no qualified prospect is missed and workload is balanced efficiently.

Which three Marketing Cloud Account Engagement asset types allow for embedded advanced dynamic content?
(Choose 3 answers)



A. Landing Pages


B. Social Posts


C. Layout Templates


D. List Emails


E. Content Files





A.
  Landing Pages

C.
  Layout Templates

D.
  List Emails

Explanation:

While social posts (B) do not support advanced dynamic content, Landing Pages, Layout Templates, and List Emails in Marketing Cloud Account Engagement do. Advanced Dynamic Content allows you to personalize messaging based on prospect data like location, job title, or industry. This feature helps marketers deliver tailored experiences that increase engagement and conversion. For example, a single email can show different messages to different audiences using dynamic content blocks. Layout templates and landing pages can also adapt content dynamically, ensuring consistency and relevance across the marketing funnel.

How many Engagement Programs can run at one time?



A. Always 100


B. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200


C. Marketing Cloud Account Engagement Growth Edition: 100 Marketing Cloud Account Engagement Plus Edition: 150 Marketing Cloud Account Engagement Advanced Edition: 200


D. Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 50 Marketing Cloud Account Engagement Advanced Edition: 100





B.
  Marketing Cloud Account Engagement Growth Edition: 20 Marketing Cloud Account Engagement Plus Edition: 100 Marketing Cloud Account Engagement Advanced Edition: 200

Explanation:

The number of Engagement Programs that can run at once depends on your Marketing Cloud Account Engagement edition:
Growth Edition: 20 programs
Plus Edition: 100 programs
Advanced Edition: 200 programs
Engagement programs are designed to automate multi-step nurture campaigns, and there are limits to how many can run simultaneously to ensure system performance and data integrity. By understanding these limits, LenoxSoft can plan and scale its marketing automation efforts accordingly across business units or product lines without exceeding technical thresholds.

LenoxSoft just purchased Marketing Cloud Account Engagement and will be migrating to Marketing Cloud Account Engagement from another marketing automation tool. On the initial kickoff call, the Marketing Manager shares their existing tool's contract ends in 3 weeks. Given the accelerated timeframe, what is the recommended first step?



A. Install the Salesforce AppExchange Package and verify the Salesforce connector


B. Complete the technical setup items and create Marketing Cloud Account Engagement users. Conduct a Strengths Weaknesses Opportunities and Threats (SWOT) analysis of their current marketing strategies


C. Export all the data and assets from the existing tool


D. Salesforce Connector User has 'Read1 permission to the custom object





C.
  Export all the data and assets from the existing tool

Explanation:

Given that LenoxSoft's current marketing automation tool contract ends in just three weeks, the top priority is to export all data and assets from the existing platform before access is lost. This includes prospect lists, email templates, forms, landing pages, automation workflows, and engagement data. Without this step, valuable marketing content and historical performance data could be permanently lost, complicating the migration. While technical setup in Marketing Cloud Account Engagement (Pardot) is also essential, it can proceed in parallel. However, the time-sensitive nature of the expiring contract makes securing and preserving data the first and most critical action.

LenoxSoft product is setup on an annual renewal. The marketing team is having issues to send emails out to their prospects when its time to renew on the annual product. On top of it sales is complaining they have no insights when an annual renewal email was sent. LenoxSoft uses a custom field of "Contract" with a value of "Renewed" for prospects who have already renewed their product subscription or its "blank" if they have yet to renew. LenoxSoft wants to automate this process with an engagement studio that can do the following: * Adds/Removes prospects to the engagement studio based on renewal status * Sends a series of emails to renew their subscription * Gives sales continuous insights to prospect engagement Based on the above criteria what would you recommend to LenoxSoft?



A. Build automation rules add criteria as Contact as blank add action as notify assigned user


B. Build dynamic list add criteria as Contact as "Renewed" add action as notify assigned user


C. Build dynamic list add criteria as Contact as blank add action as notify assigned user


D. Build automation rules add criteria as Contact as "Renewed" add action as notify assigned user





C.
  Build dynamic list add criteria as Contact as blank add action as notify assigned user

Explanation:

To automate the annual renewal email process and give sales visibility into prospect engagement, LenoxSoft should build a dynamic list with criteria that identifies prospects whose "Contract" field is blank, meaning they have not yet renewed. This list can be used as the recipient list for an Engagement Studio program, which sends a series of renewal reminder emails. Dynamic lists automatically add or remove prospects based on field updates, so when a prospect renews and the field is updated to "Renewed," they’re removed from the list and the program. Adding a “notify assigned user” action ensures the sales team is alerted when a prospect enters the renewal flow, keeping them informed in real-time.

Several of the sales team members at LenoxSoft have shared that their customers are getting autoresponder emails, but they are not receiving other marketing sent emails. After investigating, they found that the leads and contacts in question are opted out. How should LenoxSoft enable these prospects to get marketing content again?



A. Run a permission pass effort to all of the leads and contacts who have opted out.


B. Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.


C. Create an automation rule to clear the opt out field on the leads and contacts.





B.
  Enable the prospect resubscribe feature in Marketing Cloud Account Engagement to allow prospects to opt back in.

Explanation:

If leads or contacts are opted out in Marketing Cloud Account Engagement, they will not receive marketing emails—only autoresponder or operational emails. To allow these prospects to receive marketing communications again with proper consent, LenoxSoft should enable the Prospect Resubscribe feature. This feature lets opted-out prospects safely and legally opt back in by clicking a link in an email (usually a preference center link). It helps maintain compliance with privacy laws like CAN-SPAM and GDPR, ensuring the re-opt-in process is controlled and trackable. Manually clearing opt-out fields or emailing opted-out users directly without consent could violate compliance rules.

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