Total 160 Questions
Last Updated On : 18-Jun-2025
Preparing with Marketing-Cloud-Account-Engagement-Consultant practice test is essential to ensure success on the exam. This Salesforce SP25 test allows you to familiarize yourself with the Marketing-Cloud-Account-Engagement-Consultant exam questions format and identify your strengths and weaknesses. By practicing thoroughly, you can maximize your chances of passing the Salesforce certification spring 2025 release exam on your first attempt. Surveys from different platforms and user-reported pass rates suggest Marketing-Cloud-Account-Engagement-Consultant practice exam users are ~30-40% more likely to pass.
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
A. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
B. PI Enable explicit bot protecting using reCAPTCHA
C. Include "Not you?" link to allow visitors to reset the form
D. Disable autoresponder emails on this form
Explanation:
In the Advanced Section of the Look and Feel step when building a form in Marketing Cloud Account Engagement (Pardot), you can enable additional features to optimize form behavior and user experience. These include Kiosk/Data Entry Mode, which prevents the browser from being cookied—ideal for trade shows or shared devices. You can also enable reCAPTCHA to protect against spam bots and ensure only real users submit the form. Additionally, the "Not you?" link allows visitors to clear pre-filled form data if the browser has cookied a previous user. These settings enhance usability and data accuracy without altering core form functionality.
LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics. How could this be accomplished?
A. Develop a new lens that includes only data from the fiscal year.
B. Use the 'fiscal year' filter on the Pipeline Dashboard.
C. Create a custom dataset using only data from the fiscal year.
D. Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
Explanation:
To view only opportunities from a specific fiscal year in the Pipeline Dashboard of B2B Marketing Analytics (B2BMA), LenoxSoft can use the "tag" filter. Tags can be applied to campaigns, opportunities, or other related records to categorize data based on timeframes, regions, or other relevant dimensions. By tagging opportunities with the fiscal year (e.g., “FY25”), users can simply apply that tag in the Pipeline Dashboard filter to isolate and analyze data relevant to that time period. This approach is quick, user-friendly, and doesn’t require creating new datasets, lenses, or complex filters, making it ideal for marketing teams.
LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake. What should be implemented?
A. Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
B. Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
C. Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.
D. Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
Explanation:
To ensure that unsubscribing was intentional and provide a path to re-engagement, LenoxSoft should enable the Prospect Resubscribe feature in Marketing Cloud Account Engagement (Pardot). This feature allows opted-out prospects to receive a one-time, system-generated resubscribe email, giving them a secure and compliant way to opt back in. To activate this, Pardot requires a resubscribe email template to be configured in the settings. This process is fully permission-based, ensuring compliance with regulations like CAN-SPAM and GDPR. It avoids manual intervention while making it easy for users to reverse an accidental opt-out and continue receiving marketing communications.
What is true about page actions?
[Choose three answers]
A. You can define a page to be a priority page to highlight the activity to Sales reps and other users.
B. It is possible to use URL wildcard by adding * to the end of the URL.
C. You cannot use auto responder emails with page actions.
D. You cannot set the prospect's source campaign with page actions.
Explanation:
Page Actions in Marketing Cloud Account Engagement allow marketers to assign actions or scoring when a prospect visits a specific page or group of pages. You can mark a page as a priority page to highlight this activity on the prospect’s record for sales users, making it easier for Sales to identify high-interest behaviors. Page Actions also support wildcards (e.g., example.com/products/*), so they can track activity across multiple related pages. However, auto responder emails are not supported with Page Actions; they’re typically used with forms or custom redirects. You can adjust scores, assign users, or add to lists—but not send auto replies.
LenoxSoft added Engagement History metric fields to campaign page layouts in their Salesforce org. All of the values for the Engagement History metric fields are "0". What could be the explanation for this experience?
A. The campaign is not a connected campaign so the data is not syncing.
B. The Marketing Cloud Account Engagement users do not have the Marketing Cloud Account Engagement permission set and cannot see the data.
C. The engagement with those assets happened before the fields were added to the page layouts.
D. The data hasn't been refreshed in 24 hours so the values haven't been updated.
Explanation:
When Engagement History metric fields on Salesforce campaign page layouts show only "0" values, the most likely reason is that the campaign is not connected to a Marketing Cloud Account Engagement (Pardot) campaign. Connected Campaigns are required for syncing engagement data—such as email opens, clicks, form completions, and other Pardot activity—to the corresponding Salesforce campaign. If the connection isn’t established, Salesforce won’t receive Pardot engagement data, and the metrics will remain blank or zero. To fix this, LenoxSoft should ensure the campaign is a Connected Campaign, which links the Salesforce and Pardot campaign records and allows data sharing.
What is essential to setup when you are implementing Marketing Cloud Account
Engagement for the first time?
[Choose three answers]
A. Create and add a tracking code to the website
B. Setup DNS for each used domain and validate the connection
C. Setup tracker subdomain and validate it
D. Choose which sender IP to use
Explanation:
When implementing Marketing Cloud Account Engagement (Pardot) for the first time, there are several essential setup steps to ensure the platform functions properly. First, you must create and install a Pardot tracking code on your website to capture visitor behavior and associate activity with prospects. Second, you must set up DNS records for every domain used in your marketing (for sending emails, hosting forms, or landing pages), and these must be validated for proper functionality. Third, setting up and validating a tracker subdomain ensures all Pardot-hosted assets (like landing pages and forms) appear on a branded URL, maintaining trust and consistency.
Lenoxsoft wants to continue to use their existing forms. Marketing Cloud Account Engagement form handlers cannot be used due to the encryption placed on them. However, Lenoxsoft wants all future leads or contacts converted via their existing forms to be created as prospects in Marketing Cloud Account Engagement with their Marketing Cloud Account Engagement campaign set to Salesforce connector. With this restriction outlines, Lenoxsoft wants to build an automated process with the following requirements: - New prospects are added to the New Lead engagement program and remain until they reach a score of 100 - Once prospects reach a score of 100, they should no longer receive emails from the New Lead engagement program. Based on the above, which process should the Consultant recommend?
A. Build a Dynamic List:: Prospect Campaign is :: Salesforce Connector and prospect score:: is less than:: 100, Action:: add to list.
B. Build a Segmentation rule :: Prospect Campaign is :: Salesforce Connector and Prospect Score :: is more than :: 100, Action :: add to list
C. Build an Automation rule :: Prospect Created Date ago is :: 100 :: and prospect score:: is less than :: 10, Action :: add to list
D. Build an Automation rule :: Prospect Campaign is :: Salesforce is:: Salesforce Connector and prospect score :: is less than :: 100, Action :: add to list
Explanation:
Since LenoxSoft cannot use Pardot form handlers due to encryption restrictions but still wants to capture leads through existing forms and enter them into a Marketing Cloud Account Engagement Engagement Program, the best solution is to use a dynamic list. This list should include prospects whose campaign is the Salesforce Connector (to ensure they're from external form submissions synced via Salesforce) and whose score is less than 100. This list can be used as the entry criteria for the New Lead engagement program. Because dynamic lists update automatically, once a prospect’s score reaches 100, they’ll be removed from the list and exit the program, satisfying the automation requirement.
A Marketing Cloud Account Engagement administrator just created scoring categories for each product line. Assets from Folder A are aligned to Scoring Category A, and assets from Folder B are aligned to Scoring Category B. What action should the admin take to ensure the sales team can view this new category score for each lead or contact?
A. Replace the Score field with Category Score fields on lead and contact page layouts in Salesforce.
B. Share both Folder A and Folder B with the sales users" records in Marketing Cloud Account Engagement.
C. Add the Marketing Cloud Account Engagement Category Score related list to the lead and contact page layouts in Salesforce.
D. Assign the Marketing Cloud Account Engagement Category Scoring permission set to the sales user's profile in Salesforce.
Explanation:
To ensure the sales team can view the Scoring Category scores for each lead or contact in Salesforce, the Marketing Cloud Account Engagement Category Score related list must be added to the page layouts for both leads and contacts. Scoring Categories allow you to assign separate scores based on different types of assets (e.g., product lines), giving more granular insight into what prospects are interested in. This related list displays the individual category scores, helping sales reps prioritize follow-up based on a prospect’s engagement with specific product lines. Simply updating fields or permissions won’t surface the category scores unless this related list is added.
A customer has a CSV file of existing leads and contacts they want to import into Marketing Cloud Account Engagement as new prospects. Their Salesforce org contains duplicate leads and contacts with the same email address. They want to make sure the newly created prospects in Marketing Cloud Account Engagement are linked to specific lead and contact records in Salesforce. Their Marketing Cloud Account Engagement account allows multiple prospects with the same email address. What import method should be recommended?
A. Match records by CRM ID
B. Match records by Account ID
C. Match records by fuzzy match rules
D. Q Match records by email address
Explanation:
When importing leads and contacts into Marketing Cloud Account Engagement (Pardot)—especially in an environment that allows multiple prospects with the same email address—the most reliable and precise method is to match records by CRM ID. This ensures that each imported prospect is directly linked to the correct Salesforce Lead or Contact record, even if duplicates exist. Matching by email address would create ambiguity and possibly associate a prospect with the wrong record. CRM ID (Salesforce's unique record ID) removes this uncertainty, enabling exact linkage and preventing data syncing errors between Pardot and Salesforce during and after the import.
LenoxSoft has very specific lead qualification criteria that must be met before assigning
prospects to a sales rep:
• The prospects must be located in Georgia or Florida.
• The prospects must submit their "Request a Demo" form.
When this criteria is met, they want to automatically assign the prospects to a sales rep.
"State" is a required field on the "Request a Demo" form.
How should LenoxSoft automate assigning these leads?
A. Create a completion action on the "Request a Demo" form with the action to assign to user.
B. Add a completion action on the form to notify Admin, who manually assigns the prospect.
C. Export the form submission report and import, assigning to the correct user upon import.
D. Run an automation rule to assign based on the "Request a Demo" submission and State field.
Explanation:
To automatically assign qualified leads based on multiple conditions—form submission and geographic location—LenoxSoft should use an automation rule. Unlike completion actions, which can only trigger based on form submission alone, automation rules allow for more complex logic, such as checking that the “State” field equals Georgia or Florida in addition to the “Request a Demo” form being completed. This ensures only qualified prospects are assigned to sales reps automatically, reducing manual work and improving lead flow accuracy. This rule can then assign the matching prospects to the appropriate user or group in a streamlined, hands-off manner.
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