Marketing-Cloud-Account-Engagement-Consultant Practice Exam Questions Spring 2025 Page 8

LenoxSoft sends a list email to the "2019 Tradeshow" list, and does not use a suppression list. The next day, an account manager wants to know why his prospect did not receive the email even though they were a member of the list. What could have prevented this prospect from receiving the list email?

A. The prospect already received the email already received another Marketing Cloud Account Engagement email within the past business day, based on the account's business hours.

B. The Dedicated IP address was not warmed up appropriately before the email was scheduled.

C. The prospect was no longer a member of the "2019 Tradeshow" list used for the email send.

D. A second prospect with the same email address received the email under "allow multiple prospects with the same email address.'

Explanation:

In Marketing Cloud Account Engagement, if multiple prospects have the same email address and the setting "allow multiple prospects with the same email address" is enabled, only one of them will receive the list email. This prevents duplicate sending to shared addresses. In this case, even if the prospect is on the list, the system may have chosen another matching email to deliver the message to. This ensures compliance with anti-spam practices and avoids sending multiple copies to the same inbox.

The LenoxSoft sales and marketing teams are looking for more insights into which leads are most likely to buy based off of their engagements. What feature should be recommended?

A. Marketing Cloud Account Engagement Grade field

B. Einstein Behavior Score

C. Einstein Lead Score

D. Marketing Cloud Account Engagement Score field

B. Einstein Behavior Score

Explanation:

Einstein Behavior Score uses machine learning to analyze how a prospect is interacting with marketing content, such as email opens, link clicks, and form submissions. It calculates a predictive score that highlights how likely a prospect is to convert based on their behavior, helping sales and marketing teams prioritize outreach. It’s different from the regular Pardot Score, which is rules-based and additive, as Einstein Behavior Score is dynamic, behavior-driven, and contextually scored using AI.

LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account. Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?

A. Set the sender of the email as a specific user.

B. Set the sender of the email as a custom CRM user.

C. Set the sender of the email as the account owner.

D. Set the sender of the email as the assigned owner.

C. Set the sender of the email as the account owner.

Explanation:

To personalize emails by sending them from the correct customer success team member, use the setting to make the account owner the sender. This ensures each email is sent from the rep responsible for the account, fostering a more personalized and trusted communication experience. It's particularly useful when multiple contacts belong to a single company account and need consistent ownership visibility.

Which one is Marketing Cloud Account Engagement Event Connector?

A. Eventbrite

B. Eventor

C. EventMe

D. TheEvents

A. Eventbrite

Explanation:

Eventbrite is the official event connector available in Marketing Cloud Account Engagement. It allows you to sync event registrations and attendance data back into Pardot, enabling you to track engagement, automate follow-up, and integrate event participation into broader marketing campaigns.

LenoxSoft has purchased a list of prospects and wants to send emails to those prospects in Marketing Cloud Account Engagement immediately. What is the correct way to handle this?

A. Recommend that it is okay to send to purchased lists in Marketing Cloud Account Engagement.

B. Have LenoxSoft split their purchased list into multiple sends so as to not affect the IP's reputation.

C. Run a permissions pass on the purchased lists to get permission quickly before sending them a marketing email.

D. Recommend that they must receive explicit permission from those prospects on the purchased list before they can upload that prospect list into Marketing Cloud Account Engagement.

Explanation:

It is not compliant or recommended to send marketing emails to purchased lists in Marketing Cloud Account Engagement. Doing so violates Salesforce’s permission-based marketing policy and can damage your IP reputation. Prospects must explicitly opt-in before being imported. LenoxSoft should first obtain proper consent (via a permissions pass or another method), then they can legally and ethically use the list in Pardot.

What type of fields are not supported by the Marketing Cloud Account Engagement sync

A. Geolocation

B. Lookup Relationship

C. Date/Time

D. Time

E. Text Area (Rich)

F. Date/Time

G. Formula

H. External Lookup Relationship

A.   Geolocation

B.   Lookup Relationship

E.   Text Area (Rich)

G.   Formula

H.   External Lookup Relationship

Explanation:

Marketing Cloud Account Engagement does not support syncing with the following Salesforce field types:
Geolocation
Lookup Relationship
Text Area (Rich)
Formula
External Lookup Relationship
These field types are either too complex or unsupported for Pardot's simplified field syncing model. Only basic field types like text, number, date, and picklist are recommended.

LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A. Locate the relevant documentation and follow the steps to enable.

B. Update your Salesforce connector user permissions

C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

D. Update your field mappings by going to Admin > Configure Fields

C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior

Explanation:

To have Marketing Cloud Account Engagement create Contacts (instead of Leads) or sync with Person Accounts, LenoxSoft must contact Salesforce Support to enable a special connector behavior. This configuration is not available by default and requires backend changes to support the creation of Contacts directly from Pardot prospect records.

LenoxSoft has found that the conversion rates on their paid search ads that direct to the home page on the LenoxSoft website are surprisingly low. What should be recommended to increase the conversion rates on the paid search ads?

A. Develop custom redirects in Marketing Cloud Account Engagement to use on the paid search ads.

B. Create new content for the paid search ads that direct to the home page.

C. Place additional navigation on the LenoxSoft home page.

D. Direct traffic from the ad to a Marketing Cloud Account Engagement landing page instead of the home page.

Explanation:

Directing paid ad traffic to the homepage typically results in lower conversions because it’s broad and not tailored to the ad’s message. The recommended solution is to create a targeted landing page in Pardot specifically for the ad campaign. A landing page can include relevant messaging, form fields, and a strong CTA, significantly increasing the chance of conversion.

When mapping fields between Marketing Cloud Account Engagement and Salesforce how can you control the synchronization?
[Choose one answer]

A. Use Salesforce's value

B. Use Marketing Cloud Account Engagement's value

C. Use the most recently updated record

D. All of the above

Explanation:

Marketing Cloud Account Engagement allows you to configure field-level sync behavior in three ways:
Use Salesforce’s value
Use Pardot’s value
Use the most recently updated record
This flexibility ensures that your CRM and marketing systems stay in sync based on your business needs and data trust rules.

What is critical in achieving good email deliverability?

A. Having a text only version of email content

B. Sending email through dedicated IP

C. Setting up email authentication

D. Using personalization in email content

C. Setting up email authentication

Explanation:

The most critical factor for good email deliverability is email authentication (SPF, DKIM, and DMARC). These protocols validate that your emails are really coming from your domain, reducing the chance they’ll be marked as spam. Without proper authentication, even high-quality content and a clean IP won’t guarantee inbox placement.

Marketing-Cloud-Account-Engagement-Consultant Practice Test Questions