Marketing-Cloud-Consultant Practice Test Questions

A bank wants to send out a series of emails to new customers that open a checking or savings account. The emails will be used to educate and inform customers regarding their current account and other bank offerings
* Data for the campaign will be in two data extensions: Customer and New Accounts
* The Customer data extension is currently used for multiple campaigns and is updated at
1:00 a.m.
* The New Accounts data is encrypted and will be placed on the FTP at 10:00 p.m.
Which automated workflow meets the customer's requirements?

A. A scheduled automation that starts at 2:00 a.m. that executes Data Extract Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

B. A triggered automation that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

C. A scheduled automation that starts at 2:00 a.m. that executes File Transfer Activity, Import Activity, Query Activity, Wait Activity, and Send Email Activity.

D. A scheduled automation that starts at 12:00 a.m. and executes a File Transfer Activity, Import Activity, Query Activities, Wait Activity, and Send Email Activity.

Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key. Which two options should the consultant recommend? (Choose 2 answers)

A. Email

B. CRM ID

C. Mobile Device ID

D. Loyalty Program Number

Northern Trail Outfitters (NTO) wants to implement a drip campaign to its highest-value outdoor sports customers. NTO is including a deep product discount and wants to limit the audience to not only its best customers, but also those customers most likely to respond. Which three criteria should they use to create an audience for this campaign? Choose 3 answers

A. Lifetime Purchase Value

B. Proximity to Store

C. Last Purchase Date

D. Conversion Rate

E. Ages in Household

Northern Trail Outfitters (NTO) needs to provide an IT staff member with access to Marketing Cloud. The staff member needs to perform the following tasks:

• Maintain NTO's master suppression list
• Configure data relationships
• Create new subscriber attributes

A. Analyst

B. Data Manager

C. Administrator

D. Content Creator

Northern Trail Outfitters (NTO) account will be used for email communications with its clients and employees. They want to send from two different subdomains, so they have delegated e.nto.com as their SAP domain and mail.nto.com as an additional Private Domain. Which statement describes how this will impact the account?

A. Links within emails will be wrapped with the same subdomain used for the From Address within the Sender Profile.

B. Links within emails will be wrapped with e.nto.com, but images within Content Builder will use mail.nto.com.

C. Links within emails will be wrapped with mail.nto.com, nut images within Content Builder will use e.nto.com.

D. Links within emails will be wrapped with e.nto.com, and images within Content Builder will use e.nto.com

Which data object should be used in conjunction with data extensions to create an optdown strategy for customers?

A. Profile attributes

B. Preference attributes

C. Publication Lists

D. Preference Lists

Northern Trail Outfitters (NTO) is considering adopting Attribute Groups when incorporating data from their external systems. What statements are accurate regarding Attribute Groups?
Choose 2 answers

A. They can contain only one data extension.

B. They can be created by templates to accomplish certain tasks.

C. They link data extensions to other data extensions or contacts.

D. They replicate the structure from the external system data into templates

A customer wants to display a subscriber's first name and the date of send in its monthly newsletter. Subscriber first name data is stored in a data extension that will not be used in the send definition. Which option should be in this scenario?

A. Personalization strings

B. AMPscript

C. SQL Query

D. Guide Template Language

What are the similarities between Automation Studio and Journey Builder?

A. Have duration plus wait activity

B. Ability to define an email send

C. Fire an event from Automation Studio to Journey Builder

Which statement is correct regarding tracking aliases? Choose 2 answers

A. Tracking aliases are found in Tracking and some standard reports.

B. Tracking aliases are associated with a URL in HTML as: tag="alias text".

C. Tracking aliases can differentiate click activity in an email to the same URL.

D. Tracking aliases are primarily relevant when used with email conversion tracking.