Marketing-Cloud-Consultant Practice Test Questions

Utilizing journey builder interactions for sending post-purchase communications to customers, what contact entry mode fits?

A. Re-entry anytime

B. Re-entry only after exit

C. No re-entry

The customer has the following requirements for storing engagement data in their data warehouse:

• All email open and click activity must be pulled daily from MC
• Output files must meet the specific requirements for the data warehouse
• All the activity must be provided via FTP in one file.

Which automation workflow meets the customer requirements?

A. Report activity that generates recent send summary report -& Report delivered directly to FTP

B. Query activity to pull data view information -& Extract activity of data extension -& Transfer activity

C. Extract activity of tracking extracts that combines data into required file -& Transfer activity

D. Extract activity of data view tables -& Query activity to create the required file -& Transfer activity

Northern Trail Outfitters is expanding globally into 16 new countries and wants to start localizing their email content to speak to subscribers in their own language. They want to do this as efficiently as possible and are anticipating growth into other locales in the near future. Which two options could be recommended? (Choose 2 answers)

A. Leverage Content Builder to create email templates for each language and populate the templates via the UI.

B. Leverage enhanced dynamic content blocks within Content Builder to create language specific emails.

C. Leverage personalization strings within the email template to pull in language-specific content.

D. Leverage AMPscript within an email template to lookup subscriber language and personalize the email based on the value.

A customer needs to import data from an SFTP site. The customer wants to:

• Segment the contents of the file and then send emails.
• Transfer the file to the SFTP site at various times daily.
• Send to data extensions.

What sequence of automation activities should meet these requirements?

A. Scheduled: Import File & SQL Query(s) & Send Email(s)

B. Scheduled: Transfer File & Import File & SQL Query(s) & Send Email(s)

C. File Drop: Import File & SQL Query(s) & Send Email(s)

D. File Drop: Import File & Group Refresh & Send Email(s)

Northern Trail Outfitters receives a nightly encrypted unsub file to their Marketing Cloud SFTP from a third-party email platform. These files are used to unsubscribe existing subscribers. They do not use Email Address as Subscriber Key. What Automation Studio Activity sequence should be used to ensure the appropriate subscribers are unsubscribed from the All Subscriber List?

A. Import File & Data Extract & File Transfer & Import File

B. File Transfer & Import File & Query & Data Extract & File Transfer & Import File

C. Import File & Query & Data Extract & File Transfer & Import File

D. File Transfer & Import File & Data Extract & File Transfer & Import File

What are two possible outcomes when “Multipart MIME” is selected during the send cv process? Choose 2 answers

A. An auto-generated text version will be sent with your HTML email.

B. A custom text version will be sent with your HTML email.

C. The email will avoid detecting by various SPAM filters.

D. Open and click activity are tracked in either version

A retail company needs to create journeys that will target subscribers based on website
behavior. They have identified 3 separate groups:

• Customers who searched for an item on their website.
• Customers who abandoned a cart on their website.
• Customers who made a purchase on their website.

What should the consultant ask in order to design the data structure for this solution?
Choose 3 answers

A. Should customers exit the journey when the goal is met?

B. How are subscribers identified in your web analytics?

C. How many messages should be included in each journey?

D. How long after the behavior occurs will a subscriber need to enter a journey?

E. Should a single customer exist in multiple journeys at the same time?

What are data extension data retention policies?

A. Settings to "soft" delete all data in a Data Extension so there is no data loss.

B. Settings to control when a data extension creates a back-up of the data it contains.

C. Settings to define when a data extension or the data within the data extension is
deleted.

D. Settings to prevent users from deleting a Data Extension created by another user

How are Publication Lists used?

A. To allow subscribers to opt-down/out instead of unsubscribing from all

B. To built dynamic content rules by subscriber type

C. To manage subscribers in guided and triggered email sends

D. To send communication to all subscribers, regardless of opt-in status

A customer wants to automate a series of three emails as part of a Membership renewal
drip campaign.

• Email #1 will be sent one month prior to the member's renewal date
• Email #2 will be sent one week prior to the member's renewal date
• Email #3 will be sent on the member's renewal date
• A master audience is updated in real time via the API

Which steps should be included in the customer's automation?

A. Import activity -& Three filter activities -& Three send definitions to the filtered audiences

B. Three send definitions to the master data extension

C. Import activity -& Three send definitions to the master data extension

D. Three filter activities -& Three send definitions to the filtered audiences