Marketing-Cloud-Email-Specialist Practice Test Questions

Explanation:

List-Unsubscribe header is a feature that allows subscribers to unsubscribe from an email by clicking a link in their email client. This link is added by Marketing Cloud to the email header and can trigger an unsubscribe reason related to RMM, even if RMM is not enabled in the account.

Explanation:

Send throttling can help NTO achieve this send while keeping deliverability metrics in mind by limiting the number of emails sent per hour to each ISP or domain. Einstein Engagement Frequency can help optimize the send frequency for each subscriber, but not for each ISP or domain. Sender Authentication Package can help improve sender reputation and email deliverability, but not address the issue of sending a large volume of emails at once.

Explanation:

Einstein Engagement Scoring is a feature that assigns scores to subscribers based on their likelihood to open, click, or unsubscribe from an email. Marketers can use these scores to segment their audience and optimize their email campaigns.

Explanation:

By selecting the Edit Globally permission on a shared template, the manager locks the content and structure centrally at the top level. This ensures business units can access and use the template for sends but cannot modify the design, layouts, or approved branding elements. It enforces consistency across all units and simplifies updates—any change made to the global template propagates automatically to every business unit without manual redistribution. View and Send only grants send rights without controlling edits, and copying per unit creates drift. The Edit Globally option provides a maintainable, single-source-of-truth approach to keep the template on-brand.

Explanation:

Embedding an Interactive Email Form directly in your email removes friction by letting recipients submit feedback without ever leaving their inbox. Marketing Cloud’s Email Form content block captures responses in a Data Extension in one click, rather than sending subscribers to an external page. This streamlined experience significantly boosts completion rates, as users aren’t distracted by page loads or navigation warnings. You can pre-populate known values via AMPscript, further reducing effort. While larger buttons and vivid colors draw attention, an inline form that users can interact with immediately is proven to deliver the highest response rates in feedback campaigns.

Reference:

Interactive Email Form Block
Marketing Cloud Interactive Email: Form Content Block

Explanation:

A Reference Content Block is a type of content block that allows marketers to reference another content block within an email. This means that any changes made to the referenced content block will automatically update in all emails that use it. A Reference Content Block is useful for including content that changes frequently or needs to be consistent across multiple emails, such as special events or offers.

Explanation:

Tracking Extracts are a type of data extract activity that allows marketers to export tracking data from Marketing Cloud to an external system, such as a dashboard or a data warehouse. Tracking Extracts can be configured to include various types of tracking data, such as email sends, opens, clicks, bounces, unsubscribes, etc. Tracking Extracts can be combined with a File Transfer activity and an Automation Studio workflow to transfer the extracted file to the desired location on a daily basis.

Explanation:

A double opt-in at signup is the best way to make sure email addresses are valid before adding them to the audience, as it requires the subscriber to confirm their email address by clicking on a link sent to their inbox. This ensures that the email address is not fake, misspelled, or belongs to someone else. A double opt-in also helps to build trust and consent with the subscriber. A Smart Capture block or a CAPTCHA validation would not verify the validity of the email address, but only capture or filter the input from the form.

Explanation:

When you set a Data Extension’s properties, enabling Is Testable flags it as a Recipient Test Data Extension in the Test Send menu. This allows you to select that Data Extension under “Based on recipient test data extension” so a test email is sent to each record in the DE, rendering personalization for every subscriber in your sample. Simply saving the DE in a special folder or associating it to a Campaign won’t surface it in the Test Send dropdown. Making it Is Testable is the only way to ensure it appears for bulk test sends.

Reference:

Create a Data Extension in Email Studio

Explanation:

Journey Builder and Engagement Split are no-code features that can be used to accomplish this scenario. Journey Builder is a tool that allows marketers to create personalized customer journeys across channels and devices. An Engagement Split is a type of decision split that evaluates how a subscriber interacted with an email, such as opening or clicking. Based on the outcome, the subscriber can be routed to different paths in the journey.