Advanced-Cross-Channel Practice Test Questions

Total 100 Questions


Last Updated On : 1-Dec-2025


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What is true about shared entry event.



A. It cannot be modified.


B. Data extension created by it can be modified.


C. Yon can use filter for entry audience segregation.





C.
  Yon can use filter for entry audience segregation.

To what types of objects can you do a quick send in distributed marketing, Select multiple



A. Lead


B. Contact.


C. Person account, (opportunities, Quick send message records)





A.
  Lead

B.
  Contact.

How dots social studio unify anonymous and known identities?



A. Deterministic matching





A.
  Deterministic matching

Where would you set a threshold limit in social studio



A. enterprise admin settings


B. workspace settings


C. tab in engage


D. column in engage





D.
  column in engage

3 possible reasons why a SMS message would fail to reach users mobile? (select 3 options)



A. switched off


B. SMS sent to landline number


C. mobile is in another call


D. out of cellular network coverage


E. Low battery





A.
  switched off

B.
  SMS sent to landline number

D.
  out of cellular network coverage

What is true for behavioral triggers. Multiple select.



A. they cannot be modified


B. need collect tracking code


C. need catalog data





B.
  need collect tracking code

C.
  need catalog data

What is prerequisite for email/web recommendations: select 2



A. collect tracking code


B. catalog





A.
  collect tracking code

B.
  catalog

What is the prerequisite to create advertising studio audience:



A. Create advertising/business account on the required and network and setup the ad account integration in MC.


B. Set user opt in data.


C. There is no prerequisite as all setup is done.





A.
  Create advertising/business account on the required and network and setup the ad account integration in MC.

How does Marketing cloud connect help when you want to trigger journey when a record is created in sales cloud contact, Select 2.



A. Sales cloud entry audience in journey builder


B. Use a api to trigger journey directly from ecom site and use email address as subscriber key.


C. Use an api to create record in sales cloud directly from the ecom site


D. Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins





A.
  Sales cloud entry audience in journey builder

D.
  Use synchronized de, query to a sendable DE and use automation studio schedule to inject contact every 15 mins

What is true about contact data and journey data.



A. Journey data is static and contact data is updated data.


B. Contact data is static and journey data is updated data





A.
  Journey data is static and contact data is updated data.

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