Salesforce-Marketing-Cloud-Engagement-Consultant Practice Test Questions

Northern Trail Outfitters is noticing a gradual decline in the percentage of conversions per emails sent in their digital marketing campaign. A new initiative is being adopted to reverse the trend. What action should be taken to increase subscriber engagement? Choose 2 answers

A. Increase volume of emails to a wider audience

B. Increase the use of dynamic content in emails

C. Adopt a Cart Abandonment Email Campaign

D. Introduce more identity verification steps in check out process

An online retail customer needs daily promotional email content to generate with minimal time spent on creation. Their service contract includes building a custom dynamic template for this purpose. The customer has communicated the following:

• The email content will highlight new inventory each day.
• A small team will run both their digital marketing operations and their email program.
• A user needs to build, test, and send a daily email in less than an hour.
• Images for the emails will be hosted on their website CMS.

A. Will image URLs be available publicly?

B. How often will the layout of the content in a content area change?

C. What is the maximum file size of the images being used?

D. How often will email content be image-only with text overlaying images?

E. What from name will be used for these emails?

The customer has these requirements for storing engagement data in their data warehouse:

• All email open and click activity must be pulled daily from the Marketing Cloud.
• Output files must meet the specific requirements for the data warehouse.
• All the activity must be provided via FTP in one file.

A. Report activity that generates Recent Send Summary report > Report delivered directly to FTP

B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity

C. Query activity to pull data view information > Extract activity of data extension > Transfer activity

D. Extract activity of data view tables > Query activity to create the required file > Transfer activity

A customer manages their field technicians in Salesforce CRM connected to Marketing Cloud. Once an appointment with a contact is scheduled for the technician through CRM, the notification message should be sent to the contact informing them about the scheduled visit date. When the notification is sent the "Confirmation sent" checkbox on the appointment record should be updated in CRM. All appointments scheduled on a given day will have their status updated in CRM at the end of business hours. The Appointment object does not have a direct relationship with the contact. What solution would a consultant recommend to address this use case?

A. Configure journey with Data Extension entry source; use Automation Studio activities to refresh the audience and Journey Builder activities to send notification and update CRM record(s)

B. Configure journey with API Event entry source, Process Builder to trigger event; use Journey Builder activities to send notification and update CRM record(s)

C. Configure Salesforce Send with Salesforce data extension, using Automation Studio activities to refresh the audience; send notification and SSJS activity to update CRM record(s)

D. Configure journey with Salesforce Data entry source; use Journey Builder activities to send notification and update CRM record(s)

How do you add a contact in contact builder?

A. Import to MyLists

B. Import to All Subscribers List

C. Import to DE

D. Add manually to All Subscribers

Which three statements about Send Log Data is correct?

A. Uses Measures, filters and programs

B. Accessed using query

C. Can be viewed in standard report

D. Can be stored for periods of time

E. Added to a standard view

A customer wants to perform an email send to a subset of Synchronized Data Extension referencing Sales Cloud custom object data and return tracking to Sales Cloud. Which two approaches should the consultant recommend?

A. Use Synchronized Data Source to sync Sales Cloud objects to Marketing Cloud.

B. Use SQL Query Activities to output a Sendable Salesforce Data Extension.

C. Use SQL Query Activities to create a Sendable Synchronized Data Extension.

D. Use Data Filters to segment data to output a Sendable Data Extension

Which two statements about a database of record are correct?

A. It is a centralized storage repository of data about objects or people.

B. It is any database containing subscriber data.

C. It is any data structure in which multiple opt-in statuses can be stored for a subscriber.

D. It is a system in which a subscriber’s status is maintained.

Customer needs to compare the engagement across three creative versions of an email, and then send a follow-up email for those contacts who did NOT engage with any of the test versions. Which sequence of activities in Journey Builder should accomplish this?

A. Engagement Split > Send email > Wait By Duration > Random Split > Send email

B. Random Split > Send email > Join > Decision Split > Wait By Duration > Send email

C. Random Split > Send email > Wait By Duration > Engagement Split > Join > Send email

D. Decision Split > Send email > Engagement Split > Send email

A publishing company has presented the following:

• A need to send renewal reminders to customers whose subscriptions expire in 15 day and 7 days.
• A campaign needs to be created and managed by a general marketing user who will not have administrative rights and who is not technical.
• The customer's expiration date is included in the data file

A. Suppression list

B. Data Filter

C. Triggered Send

D. Template-based emails

E. Automation Studio