Question 1
Choose 1
You learn during the project kickoff session that a client recently purchased Enterprise Grid with the hopes of
growing their market share by strengthening partnerships with external vendors. The client is also looking to
improve company culture by encouraging employees to engage in cross-functional collaboration more often.
You need to help the client draft their vision statement for Slack.
Which vision statement is the most appropriate for your client?
Correct answer:
B. With Slack we will build deeper connections by using a single global collaboration platform.
Explanation:
The client's goals are (1) strengthening partnerships with external vendors and (2) improving company culture by encouraging cross-functional collaboration. A vision statement should be inspiring, aspirational, and broadly aligned with these strategic objectives without being overly technical or metric-specific. Option B captures both goals in a simple, unifying statement: "build deeper connections" addresses both external partnerships and internal cross-functional collaboration, while "single global collaboration platform" reflects the Enterprise Grid investment.
Why other options are incorrect:
A. "Best collaboration tools... intelligent, innovative and flexible" – This is generic and focuses on the tool rather than the outcome. It does not specifically address external partnerships or cross-functional culture. It reads like a product description, not a vision.
C. "Core communication platform... scale our business by providing a secure method of communication with external organizations" – While this mentions external collaboration, it is too narrow and ignores the internal culture and cross-functional goals. It also focuses on security and scaling, which are important but not the primary drivers.
D. "Expedite our sales cycle time by 50%..." – This is a specific metric, not a vision statement. Vision statements are aspirational and outcome-oriented, not quantitative goals. This would be more appropriate for a success metric or OKR, not the overarching vision.
References:
Slack Certified Consultant Trailhead – "Vision and Strategy": Recommends vision statements that "inspire and align with business outcomes, focusing on connections and collaboration."
The client's goals are (1) strengthening partnerships with external vendors and (2) improving company culture by encouraging cross-functional collaboration. A vision statement should be inspiring, aspirational, and broadly aligned with these strategic objectives without being overly technical or metric-specific. Option B captures both goals in a simple, unifying statement: "build deeper connections" addresses both external partnerships and internal cross-functional collaboration, while "single global collaboration platform" reflects the Enterprise Grid investment.
Why other options are incorrect:
A. "Best collaboration tools... intelligent, innovative and flexible" – This is generic and focuses on the tool rather than the outcome. It does not specifically address external partnerships or cross-functional culture. It reads like a product description, not a vision.
C. "Core communication platform... scale our business by providing a secure method of communication with external organizations" – While this mentions external collaboration, it is too narrow and ignores the internal culture and cross-functional goals. It also focuses on security and scaling, which are important but not the primary drivers.
D. "Expedite our sales cycle time by 50%..." – This is a specific metric, not a vision statement. Vision statements are aspirational and outcome-oriented, not quantitative goals. This would be more appropriate for a success metric or OKR, not the overarching vision.
References:
Slack Certified Consultant Trailhead – "Vision and Strategy": Recommends vision statements that "inspire and align with business outcomes, focusing on connections and collaboration."